14-Oct-05. Lottery fever picks up as 6/49 jackpot rises. Calgary Herald, A13.

Convenience stores in Calgary are seeing more people purchasing lottery tickets in anticipation of larger than usual jackpots for both Super 7 and Lotto 6/49. Rebecca Sullivan, professor of communications and culture at the University of Calgary says that most people participate in the lottery in order to experience the excitement or “frenzy” of the event. She also describes it as the ultimate form of unfulfilled consumption.