21-Apr-06. TV oldies get new life as fronts for lottery tickets. Globe and Mail, B3.

Lottery commissions across North America are using old television shows to attract customers into buying more scratch-and-win tickets. These products are also known as instant tickets and account for up to 25 per cent of all lottery ticket sales. Last year, the Province of Ontario sold $588-million worth of this product. Most customers who buy these tickets tend to be older than 50 and a representative of lottery ticket maker Pollard Banknote LP says that TV-show games help attract younger customers.